by Francisco Javier Maqueda Lafuente, José Daniel Barquero Cabrero · tapa blanda · ISBN 9788494103285
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This book, 'Economy and Sport. Management of sports entities', explores the management of sports entities from an economic and marketing perspective. Directed by Francisco Javier Maqueda Lafuente and José Daniel Barquero Cabrero, the manual addresses topics such as finance, communication and public relations in the sports field. With a prologue by Ángel M. Villar Llona, it is an essential work for those interested in sports administration and marketing.
José Daniel Barquero Cabrero is a born Spanish businessman and university teacher.
