by Kenneth C. Laudon, Carol Guercio Traver · Addison-Wesley · tapa dura · ISBN 9780201748154
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«E-Commerce: Business, Technology, Society» is the e-commerce textbook by Kenneth C. Laudon and Carol Guercio Traver (hardback, in English).
The book analyses e-commerce from three perspectives: technological change, business development, and social implications. Within this framework, it covers the Internet, business models, marketing, payment systems, security, privacy, intellectual property, and governance, with real-world examples.
The work contains 800 pages and belongs to the first edition published by Addison-Wesley in January 2002.
Suitable for professionals, academics, and business and technology students interested in e-commerce.
Kenneth C. Laudon was an American professor of Information Systems at the Stern School of Business at New York University.
