by Ravi Kalakota, Marcia Robinson · Addison Wesley · tapa blanda · ISBN 9780201604801
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«E-Business: Roadmap for Success» is the e-commerce handbook by Ravi Kalakota and Marcia Robinson (Addison Wesley, 1999, paperback, in English).
It analyses the enterprise architecture needed to succeed in e-commerce and the structural and practice changes companies adopted to operate on the Internet. From these cases it draws design principles for building an e-business plan and addresses the migration from the traditional to the electronic model.
With a foreword by Don Tapscott. First edition, published in the Information Technology series by Addison-Wesley.
Aimed at managers and executives seeking practical guidance to compete in e-commerce.
