by Terence Brake, Danielle Medina Walker, Thomas Walker · Irwin Professional Publishing · tapa dura · ISBN 9780786301171
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«Doing Business Internationally» is the business guide by Terence Brake, Danielle Medina Walker and Thomas Walker, written in English and published in hardback.
The book explains how to analyse global trends and their impact on business practice, acknowledges the weight of cultural differences and proposes communication and negotiation keys for working with teams and partners from other cultures. It covers six cultural regions of the world as a framework for developing intercultural competence.
First edition published in 1994 by Irwin Professional Publishing; 225 pages. The subtitle of the work is «The Guide to Cross-Cultural Success».
For managers, executives, entrepreneurs and management students who operate or expand in international markets.
