by Pablo Martín Antoranz · CISS · tapa blanda · ISBN 9788482352756
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«Distribución, promoción y comunicación» is Pablo Martín Antoranz's manual on marketing, published by CISS in paperback (217 pages, in Spanish).
The manual examines the three commercial fronts that bring a product closer to the consumer: distribution channels, promotional actions, and communication. It offers a practical guide on how to articulate them, from product launch to the final message, designed for professional and academic settings.
Fourth volume in the «Marketing sin bla, bla, bla» collection; first edition published in November 1999.
A resource for business and economics professionals and students who want to understand distribution, promotion, and commercial communication.
