by Agustín López-Quesada Fernández · ESIC Editorial · tapa dura · ISBN 9788473566445
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This book, titled 'Commercial Distribution', explores efficiency in the management of distribution channels. Author Agustín López-Quesada Fernández offers a detailed view of distribution as a marketing tool, covering basic concepts to strategies and tactics to improve intermediary profit. It analyzes marketing channels, distribution costs, and information and control systems, as well as current trends such as Efficient Consumer Response (ECR) and Category Management. Ideal for students and professionals in the sector.
