by Manuel Jesús Sánchez Casimiro-Soriguer, Carmen Ruano Pavón · IC Editorial · tapa blanda · ISBN 9788483649725
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«Diseño de productos y servicios turísticos locales» is the manual by Manuel Jesús Sánchez Casimiro-Soriguer and Carmen Ruano Pavón, in paperback (282 pages).
Training manual focused on local tourism promotion and visitor information. It explains how to assess the tourism potential of an area, detect opportunities for creating local products and services, and apply strategies for improvement, development, and environmental protection.
First edition published by IC Editorial in 2012, in Spanish. It corresponds to UF0083 of the professional certificate HOTI0108 (module MF1075_3).
Aimed at tourism students and professionals who wish to train in local promotion and visitor information, within the HOTI0108 certificate.
