by Ignacio Temiño Aguirre · ESIC Editorial · tapa dura · ISBN 9788473569088
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This book by Ignacio Temiño Aguirre, published by ESIC Editorial, is a guide for anyone who performs commercial and sales functions in a company, or who is interested in developing them. The author transmits his professional experience and relies on an extensive bibliography. The book covers topics such as the role of commercial management, the fundamental features of a commercial team, sales management, commercial organization, commercial distribution, the commercial process of business, commercial planning, the sales plan and control systems.
