Dirección y gestión de empresas del sector turístico

Synopsis of Dirección y gestión de empresas del sector turístico

This book, written by Inmaculada Martín Rojo, is a comprehensive guide on the management of companies in the tourism sector. Spain is one of the world's leading tourist powers, and this activity is fundamental to its economy and social development. The fourth edition of this manual has been adapted to the requirements of the Degree in Tourism, in accordance with the Bologna Plans. It includes theoretical topics, problems, questions to answer, discussion questions and recommended readings. The basic concepts of the tourism sector, the company and the entrepreneur are analyzed, as well as the management of different types of tourism companies, such as restaurants, hotels and travel agencies. Current issues such as quality, new technologies, sustainable development and the creation of tourism companies are also addressed.