by Luís Justino · Lidel · tapa blanda · ISBN 9789727574827
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«Direcção comercial» is the sales management and direction manual by Luís Justino, published by Lidel in paperback (256 pages, in Portuguese).
The book treats sales direction as a strategic area of the company: it explains how to organize sales departments, plan commercial actions, and manage teams to improve market performance. With a practical approach, it addresses key concepts for decision-making in today's business environments.
The work was published in December 2007 and is classified in the Business and Economics category.
Intended for students and professionals in commercial management seeking to strengthen their knowledge in sales and team direction.
