by Adolfo Ramírez Morales · Gestión 2000 · tapa blanda · ISBN 9788498754599
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In 'Digitalízate o desaparece', Adolfo Ramírez Morales, an expert in business transformation, offers an essential guide for companies looking to thrive in the digital age. The book explores the holistic transformation dynamics that organizations must adopt, redefining key aspects such as culture, customer experience, talent, organizational model, technology, processes, and innovation. With the collaboration of recognized specialists, this work provides practical keys to compete and succeed in a constantly evolving technological environment.
