by Andrew McStay · Palgrave Macmillan · tapa blanda · ISBN 9780230222410
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«Digital Advertising» is Andrew McStay's study of digital advertising, published by Palgrave Macmillan in paperback (208 pages, in English).
The book analyses advertising in digital environments: viral campaigns, in-game ads, audience profiling and data surveillance. It traces its evolution into a dominant format and examines benefits, risks and ethical dilemmas from industry and critical perspectives.
The work is the first edition, published in 2009.
A reference work for students of media and communication, advertising, marketing and business studies.
