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Digital Advertising
3.8
Negocios y EconomíaISBN | 9780230222410
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Product details
Pages: 208 pages
Author: Andrew McStay
Publisher: Palgrave Macmillan
ISBN: 9780230222410
Format: tapa blanda
Language: en
Release date: 15/12/2009
ISBN: 9780230222410
Synopsis of Digital Advertising
El libro 'Digital Advertising' de Andrew McStay examina las prácticas culturales, comerciales, creativas y regulatorias de la publicidad en entornos digitales. Desde campañas virales hasta publicidad en juegos, el libro ofrece una exploración completa de la publicidad digital, rastreando el crecimiento de los usos de los medios digitales y analizando las ventajas, desventajas y dilemas éticos de su uso. Ideal para estudiantes de estudios de medios y comunicación, publicidad, marketing y estudios empresariales.
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