by Werner Weißmann · Books on Demand GmbH · tapa blanda · ISBN 9783769378979
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«Die DNA erfolgreicher Marken» is Werner Weißmann's brand strategy essay, published by Books on Demand in paperback (156 pages, in German).
The work analyses why some brands grow sustainably and create lasting bonds with their customers while others disappear. An approach integrating psychology, economics, sociology and artificial intelligence yields qualitative insights, with practical cases on tensions such as tradition and innovation or structure and freedom.
Subtitled «Game-Changing Consumer Insights», it is the first edition, published on 10 March 2025.
Aimed at marketing managers, executives and professionals seeking to ground brand management in insights and strategic criteria.
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