by Wolf Schneider · tapa blanda · ISBN 9783499626296
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«Deutsch für junge Profis» is Wolf Schneider's writing guide, published by Rowohlt Taschenbuch in paperback and in German.
Style critic and journalism trainer Wolf Schneider explains how to write German with clarity and expressiveness in the digital world: email, blogs and social media. He argues that good writing follows stable rules and that the quality of a sentence has not changed since authors like Martin Luther and Heinrich Heine.
The work's full subtitle is «Wie man gut und lebendig schreibt»; the edition published in May 2011 carries the rororo imprint of Rowohlt Taschenbuch.
For journalists, communicators and students who want to write better in German, especially in digital and professional environments.
Wolf Dietrich Schneider was a German journalist, author, and language critic. After World War II, he learned journalism on the job with Die Neue Zeitung, a newspaper published by the US military government. He later worked as a correspondent in Washington for the Süddeutsche Zeitung, then as editor-in-chief and from 1969 manager of the publishing house of Stern. He moved to the Springer Press in 1971. From 1979 to 1995, he was the first director of a school for journalists in Hamburg, shaping generations of journalists. He wrote many publications about the German language, becoming an authority. He promoted a concise style, and opposed anglicisms and the German orthography reform.
