
by Dan Ariely · ABOD Verlag GmbH · tapa dura · ISBN 9783954713851

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«Denken hilft zwar, nützt aber nichts», the German audiobook of Dan Ariely's economics essay (ABOD Verlag GmbH, audio CD, 2015).
Dan Ariely, a behavioural economist, demonstrates through everyday experiments that human decisions are not as rational as assumed. Expectations, emotions and social norms lead us to make systematic and predictable mistakes, such as overpaying, underestimating risks or putting off tasks. Ariely explains how to recognise these patterns in order to make better decisions.
The original work, «Predictably Irrational: The Hidden Forces That Shape Our Decisions», was published in 2008.
A work for those interested in psychology, business and decision-making processes.

Dan Ariely is an Israeli-American author and professor of business administration at Duke University. He is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022. He is the author of the three New York Times best-selling books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. He co-produced the 2015 documentary (Dis)Honesty: The Truth About Lies. Ariely's life, research, and book Predictably Irrational inspired the 2023 NBC television series The Irrational.
