by Michael J. Lanning · Basic Books · tapa blanda · ISBN 9780738201627
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«Delivering Profitable Value» is the business management essay by Michael J. Lanning, published by Basic Books in paperback (336 pages, in English).
Michael J. Lanning proposes turning the company into a value delivery system that offers customers superior experiences consistently and profitably. The book presents a methodology illustrated with cases from Hewlett-Packard, Southwest Airlines, Sony, Microsoft and Kodak to build a creative relationship between organization and customers that drives growth.
The book was originally published in 1998; this revised edition from Basic Books came out in January 2000.
Aimed at executives, entrepreneurs and professionals interested in strategy, management and customer relations.
