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De l'innovation technologique à l'innovation managériale
by Yves Barlette, Daniel Bonnet, Michel Plantié, Pierre-Michel Riccio · ECOLE DES MINES · tapa blanda · 298 pages
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Pages: 298 pagesAuthor: Yves Barlette, Daniel Bonnet, Michel Plantié, Pierre-Michel RiccioPublisher: ECOLE DES MINESFormat: tapa blandaLanguage: frRelease date: 16/10/2014ISBN: ISBN 9782356711359
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Synopsis of De l'innovation technologique à l'innovation managériale
Este libro, titulado 'De l'innovation technologique à l'innovation managériale', explora la capacidad de las empresas para renovar sus métodos de funcionamiento a través de las tecnologías de la información y la comunicación, más allá de la innovación técnica en productos y servicios. Se plantea la cuestión de la innovación en los modelos de gestión empresarial, considerando las limitaciones de la estandarización y los costes. La obra reúne diecinueve contribuciones originales que destacan la importancia de la innovación en la gestión en relación con las oportunidades que ofrecen las tecnologías digitales.
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