by Jaime De Urzaiz, Fernández Del Castillo · Editorial San Martin · tapa blanda · ISBN 9788471403018
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«De las relaciones públicas a la comunicación social integral» is the social communication essay by Jaime de Urzáiz y Fernández del Castillo, in paperback.
The book outlines the evolution of public relations from its traditional function to becoming comprehensive social communication, aimed at companies and institutions. It proposes a new communication strategy for organisations to improve their interaction with society and analyses the role of communication in corporate and institutional management.
It consists of 392 pages in Spanish and includes bibliographic references on pages 383-390. The content falls within the field of public relations, communication and business management.
A work of interest to communication professionals, managers and students of public relations and business management.
