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Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
by Steve Lohr · Harper Business · tapa dura · 256 pages
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Pages: 256 pagesAuthor: Steve LohrPublisher: Harper BusinessFormat: tapa duraLanguage: enRelease date: 10/3/2015ISBN: ISBN 9780062226815
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Synopsis of Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
En 'Data-ism', Steve Lohr, reportero de tecnología del New York Times, narra el auge del Big Data, abordando estrategias empresariales de vanguardia y examinando el lado oscuro de un mundo impulsado por los datos. Explica cómo las personas e instituciones necesitarán explotar, proteger y administrar sus datos para seguir siendo competitivos en los próximos años. Lleno de ejemplos y anécdotas sobre las diversas formas en que el auge del Big Data está afectando la vida cotidiana, plantea preguntas provocativas sobre políticas y prácticas que tienen amplias implicaciones para todos nosotros.
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