by Steve Wood · Steve Wood · tapa blanda · ISBN 9781732889705
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«Data in Decline: Why Polling and Social Research Miss the Mark» is Steve Wood's essay in paperback (229 pages, in English).
Steve Wood examines why polling and social research are becoming less reliable. Social and technological changes have broken the assumptions on which polling firms were built, and the traditional survey format carries structural errors. The author proposes changes so that findings reflect reality.
First edition published by Steve Wood on 13 October 2018. The book is framed within social science methodology and electoral processes.
Of interest to readers who want to understand the decline of polling and the keys to reforming social research.
