by Cinzia Ameri Mölzer · De Vecchi · tapa blanda · ISBN 9788431516529
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«Curso de marketing» is the marketing manual by Cinzia Ameri Mölzer, published by De Vecchi in paperback (142 pages, in Spanish).
It presents the functions of marketing and the new professional roles. It reviews the marketing mix (price, advertising, point of sale), product launch, growth, maturity and decline, and how to identify the target audience. It explains who influences, decides, buys and uses, and includes market studies and Nielsen analysis.
It can serve both the businessperson and the curious reader seeking practical marketing concepts and tools.
