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Curso de marketing
by Cinzia Ameri Mölzer · De Vecchi · tapa blanda · 142 pages
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Pages: 142 pagesAuthor: Cinzia Ameri MölzerPublisher: De VecchiFormat: tapa blandaLanguage: es-ESISBN: ISBN 9788431516529
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Synopsis of Curso de marketing
Este libro, 'Curso de Marketing' de Cinzia Ameri Mölzer, publicado por De Vecchi en 1996, ofrece una introducción completa al mundo del marketing. Explora las funciones del marketing, las nuevas figuras profesionales, el marketing mix, el precio, la publicidad, el punto de venta, el lanzamiento del producto, su crecimiento, madurez y declive. Además, aborda cómo identificar y alcanzar el público objetivo, la adquisición, quién influye, quién decide, quién compra, quién utiliza, los estudios de mercado y el análisis Nielsen.
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