by Alain Wellhoff, Jean-Émile Masson · Deusto · tapa dura · ISBN 9788423417179
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«Curso de Gestión Empresarial 7: Rentabilidad y gestión en el punto de venta. El Merchandising» is the guide by Alain Wellhoff and Jean-Émile Masson, in hardback.
Analyses merchandising as a discipline to improve profitability at the point of sale. It starts from the context in which this practice was almost unknown in France in 1970 and explains marketing techniques applied to store management, with practical guidance for retail and marketing professionals.
It is the seventh volume of the series «Curso de Gestión Empresarial», published by Deusto; contains 255 pages in Spanish.
Aimed at entrepreneurs and marketing professionals seeking to improve profitability at the point of sale.
