by Óscar Rodríguez Fernández · Anaya Multimedia · tapa blanda · ISBN 9788441539631
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«Curso de Community Manager. Edición 2018» is the social media handbook by Óscar Rodríguez Fernández, published by Anaya Multimedia in paperback.
The book explains the impact of social media on businesses and consumers, the need to adapt visibility strategies, and the role of the community manager: their characteristics, key platform concepts, and tools for managing online communities.
The work belongs to the Manuales Imprescindibles collection from Anaya Multimedia. The 2018 edition is written in Spanish.
Aimed at future community managers, independent professionals, and technology managers interested in the impact of social networks.
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