
by Óscar Rodríguez Fernández · ANAYA MULTIMEDIA · tapa blanda · ISBN 9788441531734

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«Curso de Community Manager» is the manual by Óscar Rodríguez Fernández, published by Anaya Multimedia in paperback (416 pages, in Spanish).
Presents the role of the community manager, their functions and their importance for companies that want to connect with their audience on social media. Includes brand image management, online marketing, social tools and business strategies, as well as monitoring and return on investment (ROI).
Part of the Manuales Imprescindibles collection from Anaya Multimedia; the cover includes the Gurús Press mention. Published in 2012.
For business owners, communication and marketing professionals, students and those who want to train in social media management.

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