by Anita Roddick · EDICIONES B · tapa dura · ISBN 9788440631404
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«Cuerpo y alma» is the biography of Anita Roddick, the founder of The Body Shop, published by Ediciones B in hardback (317 pages, in Spanish).
Anita Roddick recounts her career at the helm of The Body Shop and sets out her vision of the business world: she criticises greed and misleading advertising, defends the importance of caring for others and communicating transparently, and explains why she is convinced that this company can change the world.
The cover subtitle is «La polémica historia de la creadora de The Body Shop» and the edition includes colour and black-and-white photographs.
Reading for those interested in biographies of businesswomen and the business philosophy of brands such as The Body Shop.
