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ISBN: 9788423423262
Este libro explora las cinco pirámides del marketing relacional, ofreciendo una guía para atraer, vender, satisfacer y fidelizar clientes de manera rentable. El autor, Cosimo Chiesa de Negri, presenta estrategias para que las empresas desarrollen relaciones duraderas con sus clientes, más allá de las ventas inmediatas. Se destaca la importancia de no considerar el CRM únicamente como una aplicación de software, sino como un enfoque estratégico integral.
