Core: How a Single Organizing Idea Can Change Business for Good

Synopsis of Core: How a Single Organizing Idea Can Change Business for Good

«Core: How a Single Organizing Idea Can Change Business for Good» is Neil Gaught's essay, published by Routledge in paperback (178 pages, in English).

The author argues that the most admired companies rely on a Single Organizing Idea that combines economic and social benefit. He questions traditional corporate social responsibility and proposes that this idea should guide strategy and decisions. With real cases and references to the UN Sustainable Development Goals, he shows why it is worth adopting and how to do so.

Published on 26 July 2017, the work was shortlisted in the Engaging Change category of the Best Business Book Awards.

For executives, sustainability professionals and strategy leaders interested in corporate purpose and social responsibility.