by Antonio Fabregat Marianini, Francisco Valiente Martínez, Jorge Whyte García, Cristina Guerrero Gallardo, Guillermo Díaz Ruíz · Alienta Editorial · tapa blanda · ISBN 9788416253784
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«Convence y vencerás» is the public speaking manual by Antonio Fabregat Marianini and four other debate specialists, published by Alienta Editorial in paperback (240 pages, in Spanish).
The book starts from the fear of public speaking to offer a method of persuasive communication. It explains how to analyse the audience and context, define the speech's objective, structure the message with a good opening and closing, and use argumentation, non-verbal language, supporting materials and storytelling to make an impact. Each chapter includes a summary and practical exercises to incorporate the techniques of great orators into daily life.
The work is signed by Antonio Fabregat Marianini, Francisco Valiente Martínez, Jorge Whyte García, Cristina Guerrero Gallardo and Guillermo Díaz Ruíz, specialists in university debate and teaching. It belongs to the Alienta collection of the publisher.
