by Angel Luis Cervera Fantoni · ESIC Editorial · tapa blanda · ISBN 9788473564663
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«Comunicación Total» is the marketing and communication manual by Ángel Luis Cervera Fantoni, published by ESIC Editorial in paperback (474 pages, in Spanish).
The work explains how to create and produce advertising and communication plans, refine public relations strategies, make decisions in digital environments, implement communication audits, and enhance managerial skills, with an integrated view of corporate communication.
Published in 2006; the cover indicates the 3rd revised edition, within the Libros Profesionales de Empresa collection.
For communication and public relations managers, marketing heads, communication officers in public institutions and NGOs, and journalism professionals.
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