by Bernard Katz · Clássica Editora · tapa blanda · ISBN 9789725612255
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«Comunicação - Poder da Empresa» is Bernard Katz's essay on business communication, published by Clássica Editora in paperback (174 pages).
It proposes that effective communication is the direct route to bargaining power: it influences, establishes authority, promotes understanding and persuades. With examples, checklists, tips and practical suggestions, it helps managers improve their communication and project a good business image to employees, clients and competitors.
The work is in Portuguese and belongs to the Business Sociopsychology collection. The English original was published in 1989.
Aimed at executives and managers seeking to strengthen their communication skills and influence in the business sphere.
