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Comportamiento del consumidor
4.4
Negocios y EconomíaISBN | 9788473562331
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Product details
Pages: 489 pages
Author: Javier Alonso Rivas
Publisher: ESIC.
ISBN: 9788473562331
Format: tapa blanda
Language: es-ES
Release date: 1/1/2000
ISBN: 9788473562331
Synopsis of Comportamiento del consumidor
El libro 'Comportamiento del Consumidor: Decisiones y Estrategia de Marketing' de Javier Alonso Rivas, publicado por ESIC en 2000, ofrece un análisis exhaustivo del comportamiento del consumidor y su impacto en las estrategias de marketing. Esta tercera edición revisada presenta un estudio detallado de los factores que influyen en las decisiones de compra, proporcionando herramientas y conocimientos esenciales para profesionales del marketing y estudiantes del área. Con 489 páginas, el libro aborda temas clave como la conducta del consumidor en España y la aplicación de estrategias efectivas para satisfacer sus necesidades.
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