by John Neffinger, Matthew Kohut · Avery · tapa dura · ISBN 9781594631016
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«Compelling People» is the social psychology essay by John Neffinger and Matthew Kohut, published by Avery in hardback (304 pages, in English).
Essay analysing how others judge us and why some people come across as influential. It argues that charisma can be learned by combining strength and warmth, and explains how to project both qualities to inspire respect and liking. It includes examples of celebrated leaders and speakers, with cases based on social research.
Published in 2013, the book has been used as reading at Harvard Business School and Columbia Business School and expands the authors' article «Connect, Then Lead» in Harvard Business Review.
Aimed at readers of personal development, leadership and communication, including executives and professionals.
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