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Cómo se hace un plan estratégico
by Francisco Abascal Rojas · ESIC EDITORIAL · tapa blanda · 435 pages
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Pages: 435 pagesAuthor: Francisco Abascal RojasPublisher: ESIC EDITORIALFormat: tapa blandaLanguage: es-ESRelease date: 1/1/1998ISBN: ISBN 9788473561112
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Synopsis of Cómo se hace un plan estratégico
Este libro, escrito por Francisco Abascal Rojas, explora la teoría del marketing estratégico y cómo aplicarla en la creación de un plan estratégico efectivo. Publicado por ESIC Editorial, es una guía esencial para estudiantes y profesionales del ámbito empresarial y económico. Se analiza el mercado, los productos, la clientela y los competidores, considerando la influencia de los cambios económicos, tecnológicos y culturales.
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