by Francisco Abascal Rojas · ESIC EDITORIAL · tapa blanda · ISBN 9788473561112
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«Cómo se hace un plan estratégico» is the strategic marketing essay by Francisco Abascal Rojas, published by ESIC Editorial in paperback (435 pages).
The work sets out the fundamentals of strategic marketing and applies them to developing a business plan. It studies the market, product offering, clientele and competition, and examines how economic, technological and cultural transformations influence consumer behaviour and condition corporate strategy.
Published in 1998, it is part of the Universidad collection from ESIC Editorial, classified under Business and Economics, and the text is in Spanish.
Aimed at university students and business professionals seeking foundations for designing a strategic marketing plan.
Tapa dura
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