by María Miró Sacanelles · Roble · ISBN 9788492448180
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«Cómo medir la satisfacción y fidelización de clientes» is the business management handbook by María Miró Sacanelles, published by Roble.
The author provides a practical overview of the main methodologies and tools for measuring customer satisfaction and loyalty. She explains how to design surveys, read the results and use that information to strengthen the relationship with the consumer, with the aim of increasing retention in different types of organisation.
A work in the Business and Economics field, published in 2008.
For marketing, customer service and commercial management professionals who want to base their decisions on data about consumer experience.
