by Dale Carnegie · Sudamericana · tapa blanda · ISBN 9789500700795
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«Cómo ganar amigos» is the classic self-help and human relations book by Dale Carnegie, published by Sudamericana in paperback (198 pages, in Spanish).
A self-help work focused on dealing with people: how to make yourself appreciated, present your own ideas without creating rejection, and correct others' attitudes without arousing resentment. With practical techniques and examples, it has become a reference manual in communication, leadership, and personal relations.
The work was originally published in 1936 under the title How to Win Friends and Influence People; this Spanish edition is from 1997.
For readers interested in self-help, personal development, communication, and leadership, both in personal and professional settings.
Dale Carnegie was an American writer and teacher of courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books.
