by Jorge David Fernández Gómez, Fernando Labarta · Almuzara · tapa blanda · ISBN 9788496968998
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In a highly competitive business environment, where a multitude of similar products compete for limited space, effective brand management has become an essential component of the strategy of any organization that aspires to establish a solid and lasting presence. This book offers an enjoyable and accessible analysis of the world of brands. The authors, experienced professionals in this field, explain in an entertaining way and with practical examples how to manage a brand and what are the keys to a successful approach and development. In short, they teach and illustrate through their own learning how to strategically use such an important asset today.
