by Fernando Jaúregui Campuzano, Lourdes Carmona Hinojosa · Almuzara · tapa blanda · ISBN 9788416100859
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«Cómo convertir con éxito tu sueño en una empresa» is the entrepreneurship guide by Fernando Jaúregui Campuzano and Lourdes Carmona Hinojosa, in paperback.
A hundred specialists offer practical advice for turning a business idea into a viable company. Topics include motivation and differentiation of the project, financing, new technologies, choosing partners, communication, training, internationalisation and business language.
First edition published in 2014 in the «Economía y empresa» collection by Almuzara. The work has 368 pages.
A reference work for new entrepreneurs and for anyone who wants to turn their idea into a viable project.
