by John Wilson · Pirámide · tapa blanda · ISBN 9788436807783
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«Comercio internacional en la pequeña y mediana empresa» is John Wilson's guide to international trade (Pirámide, paperback, 272 pages).
Practical guide for small and medium-sized enterprises wanting to enter foreign markets: how to assess your own company, research markets and customers, plan sales, find and support agents, and choose payment methods. It also explains logistics and documentation for delivering products on time and in good condition.
The work belongs to the Empresa y Gestión collection from Ediciones Pirámide. Published in Spanish in 1993.
Aimed at small and medium-sized business owners, especially those managing purchases, sales or agents in foreign markets.
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General Sir John Wilson (1780–1856) was a British Army officer who served in the Peninsular War, and was acting Governor of British Ceylon in 1831.
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