Comercialización de productos y servicios en pequeños negocios o microempresas

Synopsis of Comercialización de productos y servicios en pequeños negocios o microempresas

«Comercialización de productos y servicios en pequeños negocios o microempresas» is the training manual by Enrique García Prado (Paraninfo, paperback).

Manual covering module MF1790_3 of the ADGD0210 certificate in creating and managing microenterprises. It explains commercial planning in small businesses: marketing and communication, customer service and loyalty, sales techniques, commercial management and its documentation. Includes questions and practical activities with online solutions.

This is the second edition, published in the Administración y Gestión collection, with 280 pages in Spanish.

Aimed at those preparing for the ADGD0210 professional certificate and at managers of small businesses and microenterprises.