by Andrés Masia León, Angel Arcocha María · Arts&Press · tapa blanda · ISBN 9788430095940
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«Comercialización de la tecnología» is the essay by Andrés Masia León and Angel Arcocha María, published by Arts&Press in paperback, in Spanish.
The work studies the commercial processes and strategies needed to bring a technical innovation to market and make it economically viable, and frames that analysis within the business management of the early 1980s, when technology was beginning to be treated as a reference discipline.
Published in 1983; it is part of the Libros Ogein collection and falls under the categories of Technology and Business & Economics.
Aimed at students and professionals interested in the commercial management of technology and its history.
