by José Luis Roca Prats · Sintesis · tapa blanda · ISBN 9788413574684
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This book provides an updated and practical guide on event marketing, specifically designed for the Higher Technician in Tourist Accommodation Management module. Through clear language, the work details the different types of events, their characteristics, and the keys to their organization, helping the reader overcome the fear of creating and managing various types of events in their establishment. The work aligns with current Vocational Training regulations, providing the necessary tools to identify market opportunities, optimize economic resources, and position the brand locally under sustainability criteria.
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