by Douglas Rushkoff · tapa dura · ISBN 9788422692614
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«Coerción: por qué hacemos caso a lo que nos dicen» is the essay by Douglas Rushkoff, published by Círculo de Lectores in hardback (321 pages, in Spanish).
Rushkoff analyses how marketing has infiltrated everyday life and Western culture, conditioning decisions we believe are free. With examples such as early brand recognition and corporate press releases turned into news, he describes an escalation of mutual manipulation and proposes resisting by refusing to comply.
It was published in 2002 by Círculo de Lectores in Barcelona, within the Business and Economics category.
For readers interested in critical analysis of marketing, advertising manipulation, and consumer culture.
Douglas Mark Rushkoff is an American media theorist, writer, professor, columnist, lecturer, graphic novelist, documentarian and podcaster. He is best known for his association with the early cyberpunk culture, his advocacy of open source solutions to social problems, his critique of technocapitalism, and his call to retrieve our humanity in a digital age.
