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by Douglas Rushkoff · La Liebre de Marzo S.L. · tapa blanda · ISBN 9788487403491
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En 'Coerción', Douglas Rushkoff explora las tácticas, tanto manifiestas como subliminales, que influyen en nuestro comportamiento y decisiones de consumo. A través de ejemplos reveladores, el autor nos muestra cómo diversas estrategias, desde las utilizadas por vendedores de coches hasta las técnicas de venta en grandes superficies, están diseñadas para dirigirnos y persuadirnos. Este libro nos invita a reflexionar sobre la manipulación en la sociedad moderna y a ser consumidores más conscientes.
Douglas Mark Rushkoff is an American media theorist, writer, professor, columnist, lecturer, graphic novelist, documentarian and podcaster. He is best known for his association with the early cyberpunk culture, his advocacy of open source solutions to social problems, his critique of technocapitalism, and his call to retrieve our humanity in a digital age.
