by Valérie Chanal · Presses Universitaires de Grenoble · tapa blanda · ISBN 9782706116575
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«Business models dans l'innovation : pratiques et méthodes» is the management book under the direction of Valérie Chanal, published by PUG in paperback.
Technological innovation alone is not enough: the organisation, alliances and revenue models must be redesigned. Eleven chapters, nine of them case studies with academic and professional authors, explore how to identify sources of value for customers, position the company in its ecosystem and evolve the business model.
Published in 2011 by Presses Universitaires de Grenoble (PUG) in the Management & Innovation collection. Collective work with a foreword by Philippe Delorme. Text in French, 222 pages.
Aimed at entrepreneurs and innovation project managers seeking to create value in emerging markets.
