by Carl J. Schramm · Tapa dura · ISBN 9781473606890
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«Burn the Business Plan» is Carl J. Schramm's essay on entrepreneurship, published by John Murray Learning in 2018, in English.
Carl J. Schramm argues that the traditional business plan is not the route to success and describes how great entrepreneurs work: they act, test their ideas and adapt to the market. With real examples, he offers a practical guide to creating and growing companies with a mindset far removed from academic teaching.
The original subtitle is «What Great Entrepreneurs Really Do». It was published on 18 January 2018 and belongs to the category Business & Economics.
For entrepreneurs and professionals interested in building or growing a business with a practical and realistic approach.
