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Building a Chain of Customers
by Richard J. Schonberger · The Free Press · tapa dura · 349 pages
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Pages: 349 pagesAuthor: Richard J. SchonbergerPublisher: The Free PressFormat: tapa duraLanguage: enRelease date: 1/4/1990ISBN: ISBN 9780029279915
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Synopsis of Building a Chain of Customers
En este libro, Richard Schonberger presenta un nuevo concepto donde cada una de las cuatro funciones principales de una empresa (diseño, fabricación, contabilidad y marketing) se convierte en un 'cliente' para las otras tres. Los numerosos enlaces entre departamentos forman una 'cadena de clientes' que se extiende a quienes compran el producto. A través de cientos de ejemplos de empresas reales, el autor muestra cómo esta cadena de acción acelera las tasas de respuesta, aumenta la calidad del producto, reduce los costos y agrega una mayor flexibilidad para cambiar el volumen y la combinación de productos.
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