by Jeremy Cassell, Tom Bird · Financial Times Prentice Hall · tapa blanda · ISBN 9780273726463
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«Brilliant Selling» is the sales manual by Jeremy Cassell and Tom Bird, published by Financial Times Prentice Hall in paperback (300 pages, in English).
Practical sales guide for beginners or those looking to refine their technique. It covers the fundamentals: preparation, credibility and building rapport, and explains how to influence, persuade, negotiate and collaborate to understand what the client needs and build lasting relationships. Includes advice from professionals on the attitude needed to achieve goals.
The work includes the subtitle «What the Best Salespeople Know, Do and Say». First edition published on 24 September 2009.
Aimed at sales professionals and those starting out, as well as anyone wanting to improve their commercial skills.
