by Susanna Mitterer, Nick Brice · Blackhall Publishing Ltd · tapa blanda · ISBN 9781842181157
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«Brand Alchemy: Developing Successful Brands from the Inside Out» is the marketing essay by Susanna Mitterer and Nick Brice, in paperback (192 pages).
The book addresses brand building from the inside out, with proposals to establish a solid and authentic identity. It also covers how to reach the audience, stand out from the competition, and create a lasting effect in the market.
Published by Blackhall Publishing Ltd on 15 January 2007. English edition. ISBN 9781842181157.
For marketing professionals, entrepreneurs, and readers interested in brand strategy.
