
by John Medina · Tapa dura · ISBN 9780979777707

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«Brain Rules» is John Medina's popular science essay on neuroscience, published by Pear Press in hardback (301 pages, in English).
Molecular biologist John Medina explains how memory, sleep, stress and attention really work, and turns each discovery into practical advice for learning, working and educating better. Organised into twelve principles about the brain —such as that exercise improves cognition, that the brain does not pay attention to boring things, or that vision trumps all other senses—, it combines curious cases and everyday examples with applications for daily life.
This is the first edition, published in 2008, of the book that gave rise to the Brain Rules series. This ISBN corresponds to the hardback edition that includes the DVD with a tour of the 12 rules.
Aimed at teachers, parents and professionals interested in applying neuroscience to teaching and work without needing prior knowledge.

