by Fernando Botella · Alienta Editorial · tapa blanda · ISBN 9788416928644
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«Bienvenidos a la revolución 4.0» is Fernando Botella's essay on the digital age, published by Alienta Editorial in paperback (336 pages).
Botella argues that revolution 4.0 is not just digitalisation but a cultural change that requires anticipating the future. In accessible language, the book ranges from anthropology to technological singularity and proposes a disruptive mindset, more creativity and new forms of relationship to face the challenges of the future.
Published in 2018 in the Alienta collection, part of Grupo Planeta. Includes a prologue by José Luis Cordero and an epilogue by Javier Sirvent.
Aimed at professionals, executives and readers interested in business, management and leadership, as well as the social impact of technology.
